UK iOS Survival Games Q1 2021 Performance Snapshot

The first quarter of 2021 has seen intriguing trends in the survival game category on the iOS platform in the United Kingdom. Data provided by Sensor Tower offers a glimpse into the performance of the top five survival games, shedding light on downloads, revenue, and active user metrics.

Identity V by NetEase Games showed a fluctuating revenue pattern, with a notable peak of approximately $49K in the last week of March. Downloads for the game started at around 1.4K in the last week of December and saw a decline to roughly 862 downloads by the end of March. Weekly active users remained fairly stable, beginning at around 8.5K and ending the quarter near 8.8K.

Another title from Kefir, Last Day on Earth: Survival, experienced a revenue dip in mid-January to about $18K before climbing back to around $20K by the end of March. Downloads saw a significant rise in late January with over 3.4K, but gradually decreased to approximately 2.1K by the end of the quarter. The game's weekly active users had a high of around 16.4K at the start of the quarter, decreasing to about 11.4K by its end.

Raft® Survival - Ocean Nomad, developed by Survival Games Ltd, a UK-based publisher, saw a consistent revenue in the range of $12K to $15K throughout the quarter. Downloads peaked in early January at over 17K, followed by a downward trend ending at roughly 8.9K. The number of weekly active users also peaked in January at approximately 36.7K, with a slight drop off to around 26.8K by the quarter's end.

Kefir's Frostborn: Coop Survival showed an increase in revenue from around $4.4K in late December to about $5.4K by March's end. Downloads witnessed a significant spike in mid-March with over 1.6K, contrasting with a low of 347 in late January. Weekly active users varied throughout the quarter, starting at roughly 1.1K and peaking at 2.4K in late March.

Lastly, Studio Wildcard's ARK: Survival Evolved displayed a steady increase in revenue, starting at $3.3K and rising to over $4.3K. Downloads remained fairly consistent, with a starting point near 2.1K and ending the quarter around 1.8K. Weekly active users started around 10K and saw a slight decrease to 9.3K.

For more detailed insights and analytics on app performance, Sensor Tower's platform offers in-depth data and trend analysis.